What is Artificial Intelligence Branding?

What is Artificial Intelligence Branding?

Doesn’t this sound cutting-edge and exciting?

We are Web Team Management, and we would like to help you take advantage of the type of marketing that’s going to mark the new decade while it is still early.

First thing first, what is artificial intelligence? AI often comes off as a big, juicy word surrounded by much buzz, with press coverage ranging from the hopeful to the scary. But beyond the sensational promises you might have heard, artificial intelligence permeates your daily life — and those of your potential clients. Artificial intelligence means any task requiring learning and adaptation, tasks that have been traditionally performed by human beings. It includes speech and facial recognition, language translation, and automated investing. When you use Uber, for example, you take part in different applications of artificial intelligence: fraud detection, risk assessment, matching riders and drivers, and route optimization.

Why does artificial intelligence matter right now? Well, just like the internet gave us a new way to search and to communicate, artificial intelligence is changing the way we are performing tasks. We’ve had cars for a long time, but we’re now starting to see self-driving vehicles. We’ve had surveillance systems, but none that could detect someone’s face and identify the individual. — until now. Do you have a recent iPhone? How do you unlock it? Facial recognition, you say. That’s artificial intelligence. Do you ask questions to Siri or your Google assistant? That, too, is artificial intelligence. Artificial intelligence is everywhere, and it shapes how you perform tasks in ways you may not even realize.

So what does branding have to do with artificial intelligence? You may have heard that companies use AI algorithms to figure out buying patterns and improve their marketing and branding techniques. That’s one application of artificial intelligence to branding, but this is not what we’re talking about here. Do you remember the days before the internet? The days you had to pull out the yellow pages if you wanted to find a lawyer in your city. The internet changed that. Now you can open Google and type in “lawyer in New York City”. Easy enough, right? But we’ve come a long way since the invention of Google, and typing text in a search engine is reserved the same fate as the yellow pages. It’s starting to be left behind — and that’s because of artificial intelligence, specifically voice recognition.

Last year’s research from ComScore showed that 50% of all searches on smartphones would be done by voice by 2020 and 30% without any screen. Activate reported that more than 21 million smart speakers will be in use this year. The voice recognition market is growing into a $601 billion dollar industry, according to Edison Research and NPR. Statistics abound, but the bottom line is, people are moving along with artificial intelligence, and they perform their searches without opening Google. They ask their personal assistant, whether it be Siri, Google or Alexa. But here’s the hic: these personal assistants don’t simply pull their data from search engines. They have their own databases and search algorithms. Their independence means that search engine optimization will be split between text and personal assistants.

Now that you know what’s happening with search engine optimization, here are the two important things. The first thing is — and that’s the bad news — that your ranking on Google’s pages won’t matter as much in the future. The other thing is — and that’s where it gets interesting for you — you can be an early adopter and get ahead of your competition. This technology is still largely untapped — in fact, we’ve coined it — but we have the expertise to give your brand prime visibility on the main personal assistants.

What would you say if someone asking Google about the services you offer was led directly to you? Well, you can ask Alan M. Cass, a compensation lawyer in New York City, our first client to experiment with this type of technology. If you ask Google to call a worker’s compensation lawyer in New York City, they will immediately and directly call the offices of Alan M. Cass. Try it yourself — say hi to Alan for us.

Imagine if your potential clients asked Google about the services you offer, and Google immediately put them in touch with you. At first, we predicted that Google’s choice of whom to call was random. But, as it turns out, it’s not — and we’ve developed the expertise to make it happen not just on Google, but on Apple and Alexa too. Timing is crucial at this point, due to the adoption and the inception of this branding technology. We are at the dawn of a new era in online marketing, and early adopters will see their audacity pay off. If you want to play the long game with your online brand, then you must turn your attention to artificial intelligence branding.

We are Web Team Management, google us — and let us make your online brand resist the future.

Leandre Larouche
about.me/larouche

Boy, has digital marketing changed in a decade?

This year a new decade has dawned. For many people and businesses, this brings opportunity to reflect on where they came from and where they’re going. But the year 2020 is particularly meaningful for us at Web Team Management. This new decade feels even more special because it was exactly a decade ago that we’ve started our business. In 2010, Allen Anidjar, who is still our Director of Operations, founded Web Team Management in New York City. His goal was to provide fast and cost-effective marketing services to businesses in the Big Apple. Now, ten years may be nothing compared to the advertising titans of the last century. Still, things change so rapidly in the digital marketing sphere that it’s hard not to be amazed when looking back.

New York City breeds early adopters and innovative businesses, which was one of the reasons Allen opened the business here. At that point, in 2010, internet search was already close to what it is now — 74.2% of the US population was active on the internet compared to 88.7% in 2019. There had already been major changes in SEO from Google, and there would be many more to come. But even in New York, a highly technological city with hyper-connected residents, it wasn’t always obvious to business owners that search engine marketing matters. So, in those days, a lot of our work focused on creating websites for our clients who weren’t searchable online.

As the number of businesses online increased, we felt we should focus on optimizing already existing websites for Google rankings. It became undeniable that businesses must have an online presence. The years following the 2007 launch of Apple’s iPhone, a flood of new smartphones happened and internet connectivity increased. In 2010, mobile traffic only accounted for 2.9% of total internet traffic in the US. In 2019, it was 52.6%. The implications of mobile device usage were anything but trivial. It shaped our daily lives and brought about new concerns. For example, Google would start penalizing non-mobile friendly websites. We had to find new ways for our clients to be at the top of the SEO game.

Then there was this other thing called social media. By 2010, everyone was already well aware of their importance. But it was throughout the 2010s that it became crucial to SEO — and therefore to businesses. In 2010, Instagram was founded; in 2012, Facebook bought it. The year before that, in 2011, Google started indexing tweets. Around the same time, SEO went local, meaning that Google would prioritize search results based on geographical relevance. YouTube was undergoing massive growth, and video SEO became a novelty savvy businesses could take advantage of. The changes to SEO and digital marketing were endless. We loved it, though, and kept learning as a result.

Now, if one thing became more important than any other during the last years spent working in digital marketing in SEO, it was the importance of reputation management. In a way, Web Team Management has grown into a reputation management agency. Everything we do, from creating websites to optimizing web and social media content, has to do with reputation. The internet has become omnipotent; it’s everyone’s first source of information. And with social media, it has become more personal. But for all the advantages, there are a few downfalls. It’s extremely easy to run into the wrong content when looking for a person or a business. This can be extremely costly at a personal and economic level. So now, we work on SEO and digital marketing from a reputation management perspective.

Ten years later, Web Team Management is still thriving — though it looks much different than what it was in the beginning. This, however, may be due to the nature of the sphere. No digital marketing business can afford not to follow the trends and reinvent itself as the wind blows. Web Team Management has been the adventure of our lives, and we’ve grown both professionally and personally. There’s something uncanny about knowing that the fate of your business lies in the hands of large technology companies and brilliant young entrepreneurs who change the world overnight.

But there’s something incredibly thrilling and reinvigorating about it as well. There’s exponentially more to come this decade than there was the last one — artificial intelligence alone will make this true. But we’ll still be here in ten years, with another article looking back at a crazy decade.

Leandre Larouche about.me/larouche

Search Engine Optimization for New York City Businesses

How do businesses thrive in competitive markets like New York City? It’s a good question, one not so easily answered. But a few hints suggest that SEO — especially local SEO — is instrumental for NYC businesses to stand out from the crowd. As a web design and SEO service agency based in NYC, we at Web Team Management have noticed how local SEO works wonders for businesses in the Greater New York City area. Such news should be no surprise, since NYC is a highly connected city and its population, always busy, always seeks new ways to be productive and efficient. Adapting the Keyword List for Local Searches

Google’s data shows that 46% of all Google searches have a local purpose. For example, New York City businesses in search of a marketing agency will often be looking at its options in NYC for proximity reasons. Even though marketing services can be delivered from across the country and even the world, proximity is always a reassuring factor in business. Hence, we need to be approaching SEO strategy from the standpoint of local SEO. Trying to speak to everyone, as the old cliche goes, often results in talking to no one. That’s where marketing agencies like Web Team Management can help. Search engine optimization is an intricate science, and figuring out accurately which keywords will generate the best ROI proves a tricky endeavor — even to savvy marketers. In a nutshell, though, businesses need to focus their keyword list on their areas of operation. For example, a marketing agency with offices in New York City and Boston will want to focus on keywords such as “marketing agency in NYC” and “marketing agency in Boston.” While it could very well bet on broader keywords such as “marketing agency,” this may not be the most productive strategy. More general keywords are generally more competitive and take more time to rank for. Plus, as mentioned before, users often tailor their search entries to their geographical location. Unless you are an online marketing guru like Neil Patel, who has a large global audience, you don’t need to rank on Google’s first page for “digital marketing.” You’ll have eroded your time and financial resources before you can see any meaningful results. Optimizing the Website for Local SERPs

Google’s search page has grown increasingly cluttered over the years. In addition to search results, you see see a plethora of other information boxes. A quick search for “digital marketing” suffices to demonstrate what I’m talking about. At the top of the page, you see advertisements; on the left side, you see a window with a definition, book suggestions, and related searches; in the middle, you see featured snippets, the “people also ask for” section; and if you scroll down, you see see videos, business industries, and creative hobbies. Creative hobbies, really? All of this goes to show that the amount of information provided by Google is never ending — and in all likelihood it is overkill. Picture yourself in your target client’s shoes: where do you even look at? Where is the information you actually came to Google for? Fortunately, there a silver lining on Google’s search page — and I name the local search engine results page (SERP). Google’s SERP is everyone’s friendly business locator neighbor. It has become the go-to place for people looking for businesses and professional services locally — whether it be for a mechanic, a hairdresser, a marketing agency, or even a florist. The local SERP is large, visible, and generally shows up in the middle of the Google search page, if not at the top. It’s a business’s best bet for local lead generation. The cost-benefit of investing to be featured in the local SERP is significant and should not be overlooked. We at Web Team Management get a lot of our traction because we rank on Google’s first page for “marketing services NYC and are featured on the local SERP. We work with many lawyers and other locally marketed service professionals; it makes sense for us — as it does for you — to be locally visible for those who want to be locally visible. Ready to Up Your Local SEO Game?

If you operate a business in a large city like New York, chances are your local SEO game isn’t up to par — and you’re losing leads to your competitors. It doesn’t have to be the case, though. And you don’t need to waste a lot of time or money trying to figure it out. Web Team Management offers competitive rates on comprehensive SEO packages, and we work at an insane speed. What takes other agencies three months to accomplish takes us three weeks, and what takes them three weeks takes us three days. Don’t waste another day wishing for clients to come to you. Put yourself out there through local SEO. Give us a call at 212-470-0057 or request an immediate quote.

Leandre Larouche about.me/larouche