PPC, (Pay Per Click Advertising), is a type of Search Engine Marketing that includes buying website traffic from the Search Engines.
Wherever you see the term 'Sponsored Results' on a Search Engine, the Sponsored Results came from an advertising network ( Google Ad Words, Yahoo Search Marketing).
You only pay for users that arrive at your site and click on your listings. This model is good for getting instant visitors, while not having to worry about Search Engine Optimization. A PPC advertising campaign can be very ineffective and costly if not managed properly.
However without proper management a PPC advertising campaign can be ineffective and costly.
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Advantages
- Fast to implement.
- Highly targeted traffic on your search terms on the major search engines.
- You only pay for users that click through your listing and arrive at your site.
- Complete control of what keywords you want to bid on and no limit to the number of keywords.
- Complete control of what text the listing shows - as long as it meets the engines copy and relevancy specifications.
- Good for seasonal activity - immediate start and stoppage.
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